Campaign
Broke Pods
We were to make unexpected imagery to capture and visually represent objects from a different point of view, with a different perspective or in the moment of use.
We had to select an object and create a disobedient object that is given a new role; it might be that it supports or subverts an issue, disrupts or revolutionizes thinking, or changes its purpose or function. It might be brought to life or made to behave in another way. We had to consider how we visually represent our disobedient object through 3d modeling, animation, film, or photography.
Product Photography
I took an AirPods case and EarPods. I noticed how similar both AirPods and the EarPods are, and cut the EarPods to give them a similar look to that of the AirPods.
My photography was inspired by Apple’s minimalistic product photography but with a twist wherein the frayed earpods are clearly visible in the photo captured.
Social Media
My target audience was the age group 18 - 24, which also turns out to be the age group that is most invested in social media.
To get the word out about the product efficiently while feeding into the meme culture. Instagram was the perfect platform as the algorithm efficiently curates the content to the intended target audience.
Infographics
Apple’s minimalistic advertisements and manuals inspired the infographic. The infographic highlights the different main features of the EarPods whilst simultaneously highlighting the unintended features of the different parts of the Earphones themselves.
