Car culture runs deep in the Middle East. Across the region, car clubs have built tight-knit communities, each with a strong identity. Among them, the Golf GTI stands out—one of the most iconic and beloved cars, with dedicated fan clubs in every country.
More than just a car, the GTI has become a symbol of self-expression and Arabic heritage that transcends borders. It was time to give all the GTI clubs in the region an identity—one rooted in the language that unites them all.
CLIENT: VOLKSWAGEN MIDDLE EAST, AGENCY: CHEIL MEA, PRODUCTION HOUSE: INDISTUDIOS,
EXCECUTIVE CREATIVE DIRECTOR: RAMZI IBRAHIM, CREATIVE DIRECTOR:JAMES TAN, ASSOCIATE CREATIVE DIRECTOR: DAVID SANCHEZ, ART DIRECTION: PAULA ZAMBRANO, COPYWRITING: RITABRATA SAHA, DEBALINA CHOWDHRY, FONT CREATION: WAEL MORCOS, MORCOS KEY, GRAPHIC DESIGN: AMINA KHAN.
ARABIC COPYWRITING: HUSSEIN KADDAHA, TAMARA OSMAN, MOTION GRAPHICS AND EDITION: MARK ROBIN PINGA, LAURA MAHMOUD, EMILIANO ARGANARAZ, MARIA JOSE REY, SOUND DESIGN: SEBASTIAN CORREA. CAR ILLUSTRATION: JEAN PIERO MONTILLA.